Product Definition
From Manufacturing to Shaping Products
“SO+DO” Model
Blockbusters are the result
Product Shaping is the key
“Shaping People, Product, and Context”
The Three Signature Methods
Establish stable value anchors amid constant change, shaping vibrant, user-oriented, and enduring brand value
- Building Real Users
- Script-driven Innovation
- Shaping Identity P2P(PI-to-IP)
- Building Real Users
- Diagnose
- Insight
- Perceive
- Script-driven Innovation
- Topic
- Conflicts
- Deduction
- Shaping Identity P2P
- Define
- Value Realization
- Land
- Streamline Org
- Craft Plan
- Form Committee
Build Team- Market Direction
- User Research
- Core Value
Set Direction- Scenario Insight
- Feature Definition
- Activation Plan
Define- Identity
- Prototype Design
- Product Validation
Prototype- Design Delivery
- First Launch
- Post-Launch Tracking
Execute
Empowering the birth of new products
with our professional product strategy and methodology