Product Definition

From Manufacturing to Shaping Products

Product Shaping Strategy

From Manufacturing to Shaping Products

We believe

The product is the cornerstone of the brand
Long-termism in commercial value
Aesthetics disrupt business rules

Shaping the Growth with 3E

“SO+DO” Model

Blockbusters are the result
Product Shaping is the key

Three Signature Methods

Establish stable value anchors amid constant change,
shaping vibrant, user-oriented, and enduring brand value

Building Real Users
Script-driven Innovation
Shaping Identity P2P(PI-to-IP)

Building Real Users
- Diagnose
- Analyze
- Elaborate
Script-driven Innovation
- Co-create
Shaping Identity P2P
- Define
- Value Realization
- Land

- Streamline Org
- Craft Plan
- Form Committee
Build Team
- Market Direction
- User Research
- Core Value
Set Direction
- Scenario Insight
- Feature Definition
- Activation Plan
Define
- Identity
- Prototype Design
- Product Validation
Prototype
- Design Delivery
- First Launch
- Post-Launch Tracking
Execute

Empowering the birth of new products
with our professional product strategy and methodology

How can we assist you today?

We value the opportunity to connect with you.
Please submit your inquiries and feedback; our experienced professionals are always ready to help.

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