Shaping Product Strategy
With Emotional Value at Its Core
With Emotional Value at Its Core
Product = Brand
Focusing on influence growth and commercial value achievements through product strategy consulting
Focusing on influence growth and commercial value achievements through product strategy consulting
熊浩
Xiong
Hao
Hao
- Founder of Folkwang Product Shaping Strategy Consulting Group
- A Product Leader Renowned for Emotional Value
- Investor and Product Collector
Graduated from Folkwang University of the Arts. Previously worked at the Innovation Studio at Mercedes-Benz headquarters in Germany, responsible for mobility product innovation.Serves as a product definition consultant to multiple Fortune 500 companies; representative clients include Midea, Tencent, Haier, TC, Honeywell, Bloomage Biotech, HiTHIUM, VIFA, and KE Home, with a sustained focus on the research and practice of enterprise product definition. Author of the book Definition, which distills key principles and lessons of product definition from more than twenty years of hands-on case studies.
We believe
- Products lay the foundation for brand cornerstones
- Aesthetics disrupt business rules
- Emotions activate consumer conversion
Shaping the Growth with 3E
Mining the 'Super Mom' Market
Behind the Trillion-Level Consumer Upgrade Wave
Help Midea Air Conditioner Become
World's Number One
Helping Chinese Brand HiFiMAN
Expand Global Influence
OPK
Hidden Champion in Home Industry Going Global
Cooperative Clients
