About
Who we are?
Professional Team
Folkwang is an innovative consulting firm centered around "Product Molding Strategy" and supported by systematic product definition capabilities. Our proprietary "SODO" methodology for product definition drives businesses beyond traditional competition logic focused on manufacturing and sales volume. Through multidimensional approaches—scenario-based insights, parallel expansion, value anchoring, and emotional storytelling—we help companies cultivate products with both functional utility and emotional resonance, building enduring "product vitality".
Based on the "Product Molding Triangle Model" of Quality (functional reliability) × Taste (aesthetic-cultural potential) × Character (brand spiritual assets), we deeply integrate user behavior research, brand strategy, and experience design. Starting with product definition, we construct differentiated brand value for businesses. This product molding approach also drives growth by accelerating brand ecosystem expansion and breaking through homogenized market competition.
5 Experts
In-depth Research in Fragmented Era — 5K User Dynamics Model
User Expert
- User Insights
- Perception Analysis
- Scenario Analysis
- User Value Perception
Strategic Advisor
- Service System Design
- Data Analytics
- Business Logic Development
Content Officer
- Sales Strategy
- Brand Building
- Copywriting
Product Master
- Supply Chain Management
- Product Design
- Patents
- Cost & Risk Control
Visual Specialist
- Brand Visual Identity
- Product Promotion
Optimal Architecture
Folkwang Product Consulting
- 1
Operations Management Center
- Administration & HR
- Finance
- Information & Data Management
- 2
Product Definition
- Corporate Training
- Publications / Methodology
- User Research
- Market & Trends
- 3
Brand Center
- KUKU Museum
- IP & Commercial Incubation
- KUKU Academy
- Brand Strategy
- Visual Creativity
- 4
Design Center
- Industrial Design
- CMF
- Prototype Development
- 5
Product Conversion
- XIONG & YANG
- Product Development
- Product Operations
- Supply Chain
- 设计总监03
- 设计主管08
- 高级设计师10
- 工业设计师28
- 其他文职03
- CG设计师03
- 交互设计师03
- 平面设计师05
所获奖项
从1992年起，我们已获得超过85项卓越创新与设计大奖。
我们用才华、胆识与责任，为产品与品牌构筑设计竞争力。
（文案和奖项均照搬自KKD官网，请替换！）
