Creating the ‘Emotional Space’ Category
vifa Alita
The first multi‑functional transformable furniture system in custom home design
Seamlessly switch spatial modes, enriching the home with fuller experiences and emotional value
- Marketing DirectionWith instant scene‑switching as the core technology, we created a new category of ‘emotional spaces’.
- TargetingHigh‑net‑worth households seeking elevated quality of living.
- Product StoryTurn the home into a living theater that adapts freely to mood, season, and social needs.
- Scene InnovationSeamless switching between art display and audiovisual entertainment, turning the space into a living, breathing environment.
- Emotional ValueThe freedom to shape space embodies the elite’s emotional need for agency over life.
- Func Definitions & IPThe Alita media‑wall system’s ‘dual‑faced wall’ and the Skyline system’s ‘suspended narrative’.
Truly meeting elite users’ dual demands for ‘spatial mood management’ and ‘scene autonomy’
As the high‑end home market drifts into material races and style mimicry, the breakthrough of the vifa Alita series lies in capturing a deeper shift in how high‑net‑worth consumers conceive of living. Among elite households, 68% cite ‘single‑function spaces’ as the top pain point and are willing to pay a premium for a ‘space‑scene system’ that adapts to mood.
Centering on the idea of ‘space awakening’, vifa Alita precisely addresses the demand leap of top‑tier consumers. While competitors still debate wood‑to‑metal ratios, VIFA has recognized apex users’ desire for ‘spatial autonomy’: not expensive finishes, but a living theater that flexes with mood and social needs.
Alita Media-Wall System
Dual‑faced wall, space awakening
With an innovative dual‑side rail design, the Alita media wall gives the living room the intelligence to switch scenes. Tap a button and the wall flows like magic: opened, it becomes an immersive AV space as the TV and audio system quietly slide into place; closed, the tech recedes while a natural‑wood bookshelf wall and soft reading lights appear. With each open and close, the living room shifts seamlessly between entertainment and contemplation—no additional footprint required. The vertical space’s dual narrative unlocks unlimited possibilities within a finite home, saving up to 100 square meters for the household.
Skyline
Window of floating, suspended narrative
Skyline breaks free from the constraints of the traditional TV form, reconstructing spatial relationships with a transparent OLED screen—like a floating curtain of light. It is both a smart terminal with synchronized dual‑sided displays and a breathing partition within the space.
It blends the boundary between living and dining: during meals, the screen becomes a digital fireplace, creating a translucent dialogue between the two zones; for movie time, smart fogging glass instantly blocks distractions, while dual independent sound fields on each side avoid interference. This is not merely the evolution of a screen—it is a reset of spatial logic.